Beside developing the concept and the measurement plan our task was to design the points exhange algorithm, to develop the online portal, to evolve the gift and prize partner network and to build up the prize pyramid.
After the launch, neo operates the system (hosting, customer service, logistics, prize draw) and is responsible for the further developments.
The milk company Sole-Mizo Inc. has chosen us because of our previous successful projects for Sole-Mizo and its mother company, the Bonafarm Holding and because of our experience of this kind. Namely, we constuctred, launched and have operated the Coke.hu loyalty portal for 3 years, which was the biggest online promotional platform with approximately 800,000 registered users between 2007 and 2010.
The Mizo Persely, however, exceeds typical point redemption programs since some gamification elements are built in, and also a few interactive mechanisms are to be launched in the near future. The program mixes the consumer benefits from sweepstakes and guaranteed presents and gives choise for those, too, who do not want to registrate for the first time.
One of our main tasks was to build up the prize partner network by the time of the launch. The network includes Sony, adidas, JátékNet.hu, Danubius Hotels Group, Shopline, J.Press, DM, Bosch and Sanoma currently.
Some 5,000 unique visitors were on the web site on the very first day, they spent an average 9 minutes there with Mizo brand, and visited 9 pages during this time. While bounce rate was below 20 percent.
