Telenor MyTV

We have been working together on MyTV campaign with Telenor’s creative and media agency.

BRIEF:

Neo made the digital campaign’s strategic planning and was entrusted on planning and developing the creative.

IMPLEMENTATION:

During the campaign it was important to provide innovative creative to couple with innovative services , like HTML5 mobile video banner.

RESULT:

Digital media got a key role in activity. The joint and successful implementation of pre-planned special creative formats was an important factor in campaign’s effectiveness.