The players in Wrapperduel can vote with their collected chocolate wrappers for the performers of two different music genres. Those performers who will win this battle of DJs and bands will perform on stage at the closing Sport Party (26th of June). The registered voters can win tickets to the event. Besides tickets the players can win Samsung Corby mobile phones, iPods and netbooks, too. The idea and concept of the promotion mechanism is made by Ogilvy. The graphics of ATL campaign was made by neo’s conception, and Neo Interactive developed both the microsite: www.papirparbaj.hu and the supporting online media campaign creatives. Users can live chat with the bands and DJs on the website and can also find biographies, news and online radio. Besides the activities of bought and own media our agency handles the social activities of the campaign as well, and generates buzz about the event. For this we supported the campaign with guerilla activities, too. Neo Interactive is attending the online communication for 3 other Kraft Foods brands (Cote d’Or, Milka, Győri Édes) at the moment and has already worked with almost all the Hungarian brands of Kraft Foods.
Wrapperduel with Sport szelet
After winning the tender neo has developed the digital campaign creatives for Kraft Foods’ Sport szelet brand. The online graphical concept has also become part of the ATL campaign.
Posted at 2010. 10. 20. 17:44