Volvo S40 online campaign

The Neo made Volvo S40 online campaign were unique for two reasons. In one respect – along with the offline communication- first-name informity were dominant during the layer impression based campaign, which campaign shows Volvo’s intention to open towards younger target groups with the new models and communication.On the other hand the car’s picture was not shown during the internet campaign which was very unusual in the car industry. The campaign running with the title „your steering wheel (the word steering wheel in the Hungarian language also means administration)” had three parts. In the first teaser part interactively moving stylized steering wheel appeared, with only the title written on it. The price and brand name of the car were appeared in the second exemption part of the campaign. In the last finishing part the stylized image were followed by the image of real Volvo’s steering wheel. While turning the steering wheel more details about the campaign appeared on it. The odd thing about the teaser part of title „your steering wheel” -which is Hungarian version of international creative-, is that it appeared during a middle of the political election’s communication period, using the customers’ sensitiveness and could successfully excel from the larger ad noise typical in such case sad Andrea Sztárcsevity Marketing director of Volvo Auto Hungary Ltd.