The Született Anyukák klubja (True-born mothers’ club) Facebook-page offers educational healthcare and lifestyle content for mothers expecting or nursing a baby, and is also the first social media activity of Sanofi-Aventis Inc. in Hungary. Neo maintains the page and develops related applications since January 2011. Accordingly, we provide useful information, helpful advice and interesting news for the visiting mothers (and fathers also). Owing to the constant activity, the fanbase has doubled since the beginning of the year and reached 10 000 fans by March. On the last week of February, the newest application of the club named „Baby of the month” was launched. Hundreds of candidates applied in only a couple of days, and the game has over 16 000 users by now. The photo that collects the most votes not only earns a prize, but the photographer wins the „Baby of the month” award for his or her precious one.