Tradition and dynamism on the new Borsodi.hu brandpage

“The challenge was to renew the site with a “less is more” approach to present the brand’s traditional and dynamic nature” – said our creative director, Mr. Bertold Lakner. “In visuality the site carries the branding, based on the green dewy bottle background with a cleaner, more distinctive and characterized visual world that reflects to the brand’s classicism.” We also had to answer for the technical issues, for example we used html5 and javascript instead of flash. So the user’s experience can be the same on smart phone and on tablet as on desktop. With the easier admin system, the marketing managers of Hungary’s best selling beer brand can easily provide a continuously renewing content for the site.