On 24th November 2011, just before the Christmas shopping spree, online shoppers could browse freely through special – valid only this day – offers and discounts, that were provided by the 370 merchants who joined the movement. Almost any possible services or products appeared that the internet can offer: books, CDs, cosmetics and perfumes, electronics, objects for auction, coupons, food and beverages, furniture, flight tickets, internet subscriptions, clothes, toys and things for children, bio- and healthcare products, sports equipment, pets, software, jewellery etc.
Even the first year was a huge success, which is confirmed by the traders’ feedbacks below: As Katalin Sáfrány, leader of marketing and online services remarked according to the participation of Praktiker webshop: „Praktiker interpreted this campaign as a total success, we achieved significant growth in traffic during the one-week campaign period. Our traffic by home delivery experienced a 60% increase, and the online orders and personal takeaways in our stores nearly reached 10 times more purchases than the month before.” Balázs Várkonyi, managing director of Extreme Digital pointed out that there was a 10% increase in the daily trades, with shoppers coming from the dotcommerceday.hu website.
Ákos Starcz, CEO of Bookline stated that DotcommerceDay had an impact of 1-2 million HUF of additional net revenue. As market leaders, they highlighted the image boosting role, which such a large event plays in generating public awareness for e-commerce in the everyday life. We asked smaller webshops, and they reported even more significant successes in proportion.
At Babybooks.hu, the traders experienced a 300% increase of visitors and 700% growth in sales. Hagyományőrző bolt, which sells hand crafted products, transacted 500% more purchases than usual on this day. DotcommerceDay may have lasted for only a day, but it’s coming again next year! Until then, enquirers can join the Facebook-page of the movement, where we cover the latest methods of online shopping, the know-hows of safe purchase and payment methods on the internet, and shops joining our movement and their special offers: facebook.com/internetenvasarolnijo.