Testing the tastes with Cote d' Or
Neo has been charged with running the Cote d’Or’s first major Hungarian online campaign for Kraft Foods. In this nationwide campaign the target group can meet the special tastes of premium chocolate by sampling.
Posted at 2010. 10. 27. 10:57
The role of the online campaign is to draw attention to the promotion running on microsite and the sampling event at the weekend. Those who buy a chocolate after sampling can take part in a raffle. The AP codes can be sent through the neo built microsite. Every day players can win a Herendi porcelain chocolate set in the winning moments, and at the end of the game 5 weekends for 2 are given away to spend in the heaven of chocolate, Brussels. On the microsite besides the code sending application players can also find educational content about chocolate consuming and history, and can share their opinion and experiences about Cote d’Or. Banners connected to the media planning and buying as well as the online campaign were also developed by neo. Apart from traditional media surfaces, community media activity also helps boosting brand awareness. The official Facebook site of Cote d’Or encourages conversation on http://www.facebook.com/cotedorhungary