The specialty of the neo made online campaign was that no additional landing page was created. Such a pages and creative forms were used during the mediaplanning, which would emergence from the ad noise and also maximize the time spent by customers in the brand environment. During the campaign we have to provide the widest reach of young urban women target group. What we used was site repainting and banner combination solutions.
Sweet campaign for women
The Milka Wafelini internet presence differs from the usual clicking based online campaigns.
Posted at 2007. 4. 12. 16:36