Sulibox: First time with online campaign
Metalobox as the promoter of "Sulibox" school lockers has started a communication campaign in the first weeks of September. Internet is a new element in the advertiser's mediamix, as an important supplement of the offline campaign. Both creative and production made by neo.
Posted at 2007. 9. 21. 18:48
The communication has started at the beginning of the autumn school season encouraging the target audience to order school lockers and thus participate in a sweepstake. The one-month term campaign, addressed to primary and high school students, supports the marketing from the side of demand.Considering the taste of 11-16 years old youth, the online ads appear with visuals suiting to the target audience, presenting the product with sitcom commercials, in different video-banners. Making up the online media mix was based on a research of spontaneous recalling of webpages, taken with 11-16 years old youth. The video banners located on the mentioned types of sites (chiefly social networking, mailing, and chat sites), were mostly demographic targeted, to raise the cost efficiency. The display ads were supported by Google sponsor links, too.