The brand page of the new sport chocolate bar was being opened at the end of April, which webpage executer was chosen by the assigner Kraft Foods Hungary Kft. The website primarily made for teen’s age group and represents dynamic flash animations was built on the graphical elements created by Neo Interactive, which, - by using and over thinking the basic image of the brand – creates a totally renewed online word. The main character of the brand site is the Rasta guy, who guides the visitors in the world of Rasta. The new "Sport szelet" product Sport Kextrém introductory campaign is running at the same time with the brand page opening. The full online communication of Sport Kextrém was done by neo also. Separate sub-site was created for the campaign in the renewed website, where quiz, Kextrém game and custom made cursor can be found. The online campaign running simultaneously with three different shaped pop-up creatives on such webpages which provides high number of visitors’ reaches.
New Sport szelet brand page
In the scope of assignment won by the digital agency on tender, the webpage created earlier by neo is totally being renewed. The reputation of the new site is supported by the introductory campaign of Sport Kextrém.
Posted at 2007. 5. 10. 10:17