Neo’s three years of Sport

The layout integrated in the brand site at www.sportszelet.hu available throughout the whole year, had been designed to have a new retro feel celebrating the 55th anniversary of Sport szelet. One of the key elements of the campaign having the headline with its headline “Let’s celebrate, team mates!” is the site, where - just like in the previous years - users can submit codes to win prizes. But the main focus is on the member loyalty program, in which visitors can collect points and buy Sport szelet branded gifts throughout the whole summer. Based on statistics from the previous years, Kraft Foods has decided to leave the SMS platform behind, which puts the site in a more highlighted position: the number of visitiors exceeded 200.000 during the four weeks before the launch of the online campaign.