For Auchan, we developed a mobile optimized website – the hypermarket chain entered mobile media as the first company in the industry, and the dinamically growing site traffic has already proven the decision. The mobile service expanded the original website with features based on localisation: store listing based on distance and route planning. Mobile media can also function as a sales platform – besides making orientation and information retrieval easier. During the creation of the full service mobile website we made for MyGPTicket.com, our most important task was to set up the whole purchasing and selling process: the interface is available in 11 languages and users are able buy tickets for Formula 1, MotoGP, Superbike and DTM races with their smartphones.
There are numerous examples in the service sector that companies takes advantage of mobile technologies to extend client service functions. E.ON Hungary considered similar matters when they asked us to fully design their new application. Raiffeisen hired us to complete a project that is pretty much alike: our task was to design an ergonomic interface and set up corporate mobile identity standards regarding the banking services application. Managing different resolutions and avoiding inconvenient complexity (because of diverse functionality) were challenging tasks during the project.