More than 27000 fans

Visitors can have fun on the social-networking portal e.g. in a game application or meet Milka cows known from the chocolate wrappers. Online challenges of the autumn Milka campaign are completely met by neo. Three new Milka flavours were introduced in August. Milka fans who visit the brand’s Facebook page can read the news, play a game or meet the 3 cows ”personally” (Resi, Frida and Lisl) who show up on the wrappers of the limited edition chocolates. There are 1200 new Milka fans every day due to viral effect indicated by the success of the various social activities. Not only the number of followers but the number of content is also expanding continuously: more than a thousand players have already experienced the cow care simulation game application called ”Alpine Cow Nursery” since it was launched a few days ago. Besides social media activities a spectacular and playfully interactive microsite was developed to support the promotion, which will be finished in January following the campaign peak at the end of this year, On Milka.hu users can play different games, upload their pictures taken on the Milka roadshow, etc. And what is more, customers can write a dialogue for the cows featured in TV advertisements. The most succesful one will be broadcast in television from 18th October as an official commercial spot for Milka.