With more than 50 years of tradition, Győri Édes is among Hungary’s favourite brands of cookies. The portfolio contains 3 items: the ZABfalatok product line has recently joined the classic and premium products. Neo has won the tender of Kraft Foods Hungária to develop the Győri Édes brand sites as well as fully operate the digital side. Within the cooperation – besides the development – the digital agency is charged with the online media planning and buying process, creative and social media activities in 2010. We started the cooperation by creating a brand site in the spirit of the TV spots, where visitors can get information and some infographics about the products, further strenghtening the image of ’cereal expert’. The running ATL campaign is supported by online media as well as launching the brand site.
Győri Édes and neo are partners
The result of Győri Édes digital activities tender came out at the end of May. Our agency won the opportunity to work with one of the most beloved cookie’s homepage and we are also handling the online communication of the brand.
Posted at 2010. 10. 27. 10:47