Ringier Axel Springer Hungary called Neo Interactive in mid-July to summarize the results of the Digital Media Facts Book 2020 on the media company's educational program, Digital Media Campus (DMC). DMC brings digital innovations closer to participants so they can create content and support their brands with solutions that meet audience expectations and adapt to current trends.
To this end, we held an online presentation where we presented the composition of consumers available in the digital space, the change in combination compared to previous years, the internet, and the consumption habits of the audience. In addition to these, there were also hot topics this year, such as streaming, podcasts, and video content that has been growing for years, which is also worth riding a media company as soon as possible.
“In the spring of 2019, we launched our Digital Media Campus Alumni program, in which we involve the entire organization of Ringier Axel Springer Hungary, not only the participants of our annual course: we considered it important to pass on the information available from DMTK to our colleagues in this forum. It was very useful to get to know the consumer habits based on the latest data, the evaluation is broken down by media types and the opportunities inherent in the new platforms, which help us to focus our attention and create new business opportunities for us, ”said Krisztina Maróy, DMC CEO.
