Cote D’or’s internet campaign for the first time
Kraft Food Hungary commissioned neo to execute the whole online media communication of the high quality Cote D'or Sensations chocolate. The essence of the online campaign coupled with prize game is to demonstrate the special taste experience from the connection of premium chocolates and red wines.
Posted at 2007. 6. 27. 10:21
The approximately 4 months long online campaign of Cote D’ or Sensations chocolates running with the headline of “Chocolate and wine. Match and win!” aims to persuade the amateur and professional chocolate funs for a unique taste journey. The campaign begins at the middle of May and ends at the middle of September. Solvers who have find the chocolate and red wine pairs determined by the tasting jury will be given a bottle of excellent quality red wine. The winners get the wines at different, selected wine festivals organized all around the country. 50 prizes are given away during the several months campaign period. The lucky winners – first ten who registers out of each of the five periods- will be informed by e-mail, and their list is also posted on a website updated on the daily bases. The online media campaign reaching the well defined, fastidious premium target group aimed to gastronomical websites. The webpage www.vorosesfekete.com contains the creative and the game itself and more information about the game made by Neo Interactive.