The Startlap link-collector system contains more than 9000 lap.hu pages currently, which is nearly three times bigger than the vocabulary of an average person. Sanoma Budapest New Media division’s recently launched a campaign that aims to boost awareness of the fact that the Lap.hu links have now made Startlap the most comprehensive thematic collection. The 7 week long campaign was launched in January and is running online and offline too, and not just in Sanoma's own media portfolio. According to our creative concept, banners displayed during the campaign responded to the content in real time (so at night too) suggesting topic-related links.
Cooperation with Startlap
This year Startlap is working on their brand communication with two agencies - including Neo Interactive. As part of the cooperation, we produce concepts for Startlap that the media company will work out in-house.
Posted at 2010. 2. 11. 11:06