The car brand had several campaigns running in the internet during the year. Firstly banners and layers were created for the”Your steering wheel” (the word steering wheel in the Hungarian language also means administration) campaign running during the spring election period. Following that fleet sales stimulation campaign creative were designed and executed: the open up banners were amended with a microsite. Running in the beginning of autumn interesting about the interactive banner of S80 introduction wasn’t just the two changing main massage depending on the motion of the cursors, but moreover the banner could be used to register upon interest.Running in October the agency used 3D technology in the S40-V50 communication banners, while the banners connected to the XC90 introduction mostly made the Sport version know among the target group.