Brandcasting, Music Factory and Coca-Cola

These innovative communicational initiatives pass the routine, and offers content and personal experience – in the concept of Coca – Cola’s digital agency, Neo Interactive. The online transmission of concerts, successfully used in the promotion of Coke Club, reached wide range of audience. There were several times when the online audience was as large as the audience of Budapest Arena could be in case of a famous band’s live concert. The success of brandcasting, adopted first time in Hungary, is proved when we review the statistics. For example in case of Morcheeba’s concert: there were almost 10 000 unique visitors. The Quimby concert has really good statistics, too; in this case, as an extra, there were 1700 visitors viewing the concert in the same time. Generally speaking there were around 7 000 visitors, who took part in the online concert, transmitted trough Coke Club’s own site. From now on the concerts and shorter, cutted edition are available at Coke Club’s iwiw profile, too. Other kind of experience-related marketing was runnning at the Sziget Festival, where the Coca-Cola’s Music Factory gave the possibility for thousands of interested ones, to create their own cd compilation. Those who took part of this year’s Sziget Festival, and visited the Coca-Cola Music Factory, could use the “Sziget kiosk version” of Coke.hu portal, specialized on music download with 35.000 tracks available. Link:www.cokeclub.huwww.coke.hu